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Disordered Milk Source Disordered Milk Source

Milk is aggregated from many small-sized farmers leading to inconsistencies in supply volume and quality

Milk delivered is often a mix of multiple breeds of cattle and also a mix of cow and buffalo milk


Sourced from our state of the art dairy farm with only a single breed of cows (Holstein Friesian and Jersey cross-breed), the milk delivered is 100% fresh and healthy cow’s milk


Rampant Adulteration Rampant Adulteration

As per FSSAI, ~70% of milk is non-conforming to prescribed standards. Water is the most common adulterant which poses a serious health risk if contaminated

Apart from water, a whooping ~6% of the milk is adulterated with detergents


Our hi-tech milking process involves automated milking, in-line pasteurization & touch-free packaging eliminating human interference, thus the risk of adulteration. Daily lab tests further reinforce our commitment to providing 100% unadulterated milk


Unnatural Growth Hormones Unnatural Growth Hormones

Injection of cows with bovine growth hormones (bGH) is very common in India and is done to make them mature faster and produce more milk bGH has been completely banned in Europe and Canada since injecting cows with bovine growth hormone may increase the risk for some cancers


Our cows are treated with utmost care and love at our cruelty-free farm. They roam freely and have access to green pastures. They naturally produce milk twice a day without the need for any bovine hormones thereby making our milk 100% safe and natural


Broken Supply Chain Broken Supply Chain

The dairy supply chain involves multiple middlemen resulting in delays in transportation to final destination

The milk is not maintained at the required temperature resulting in bacterial formation making the milk unfit for consumption


With the elimination of all middlemen and with our robust cold chain that ensures milk is maintained at below 4o Celsius throughout the supply chain, our milk is delivered in the healthiest possible form within just a few hours of milk production


Liquid or Powdered Milk Liquid or Powdered Milk

The gap between supply and demand forces dairy companies to convert milk into milk powder and use it to produce reconstituted milk when production is low

Milk being served during summer months might have actually been produced 6 months back!


Our in-house forecasting tools and methodologies help us predict the demand for milk accurately and accordingly plan for timely farm expansions. We guarantee supply of only fresh liquid milk to all our customers


Extensive use of Antibiotics Extensive use of Antibiotics

Antibiotics are used on many farms to treat mastitis infections which are likely to show up in the milk, which can contribute to the development of antibiotic-resistant bacteria, which is a serious, developing public health problem


Our cows are provided with the best health care facilities with regular check-ups performed by our certified veterinary doctors. Any cow which falls sick is separated from the herd and provided specialized treatment. Milk from only the healthy cows is supplied to consumers